Apple Force was born from a simple belief: everyone in the UAE deserves access to reliable, affordable, and honest Apple repair services, without the high price tag of authorised service centres.
Apple Force is a UAE-born Apple repair and trade-in company running two centres, one on Al Fahidi Street in Deira, Dubai and one at Madinat Zayed in Abu Dhabi, rated 4.9 from 2,150 Google reviews. We were founded in Dubai to bridge the gap between expensive authorised Apple service centres and unreliable corner-shop repairs. Our founders, long-time Apple enthusiasts and experienced electronics technicians, saw that Dubai's growing community of Apple users needed a trustworthy partner for everything from routine maintenance to complex repairs and device trade-ins.
What began as a small workshop in Dubai has grown into a respected brand with service centres in both Dubai and Abu Dhabi. We have repaired thousands of iPhones, MacBooks, iPads, and Apple Watches, earning a loyal customer base through word-of-mouth and consistently excellent service.
Today, Apple Force competes on quality, not just price, and we remain deeply committed to the communities we serve across the Emirates.
Written by Rashid Al Marri, Lead Technician, Apple Force Dubai
Logic-board repair, data recovery, 11+ years
Technically reviewed by Bilal Khan, Senior Apple Hardware Technician · Last reviewed 22 June 2026
At Apple Force, our mission is straightforward: to provide the highest quality Apple repair, trade-in, and data recovery services at fair and transparent prices. We believe that owning an Apple device should not come with the anxiety of exorbitant repair costs or uncertain service quality. Every decision we make, from the parts we source to the technicians we hire, is guided by this founding principle.
Our vision is to become the most trusted name in Apple device care across the Middle East. We are not interested in being the biggest; we are invested in being the best. That means investing continually in technician training, upgrading diagnostic equipment, and refining our customer experience.
Three pillars define everything we do at Apple Force: quality, transparency, and customer satisfaction. These are not just words on a wall. They are the standards we hold ourselves to every single day, with every single device that passes through our hands.
Quality means we never cut corners. Every repair uses premium components, is tested rigorously before return, and is backed by a 90-day warranty. Transparency means you will always know what is wrong, exactly what we plan to do, and precisely what it will cost, before we start. Customer satisfaction means we treat every customer like family, offering honest advice and genuine care for your time and device.
The heart of Apple Force is our team of certified technicians. Each member of our technical staff has undergone extensive training in Apple hardware repair, micro-soldering, and data recovery. Many of our senior technicians hold industry-recognised certifications and bring years of experience from both authorised and independent repair environments.
The repair work itself is led by Rashid Al Marri, our Lead Technician in Deira, who has spent eleven years on Apple hardware and signs off every complex job before it leaves the bench. Senior technician Bilal Khan runs the diagnostics bench at Al Fahidi Street and handles the liquid-damage and board-level micro-soldering work that most shops in Dubai send away. In Abu Dhabi, Fatima Noor grades and values hundreds of devices a month for trade-in at our Madinat Zayed Shopping Centre branch. Between them they have completed thousands of repairs across the full iPhone, iPad, MacBook, iMac and Apple Watch range.
We would rather show you the facts than make claims we cannot stand behind. Here is what Apple Force looks like in practice across Dubai and Abu Dhabi.
Choosing a repair provider for your Apple device is an important decision, and our customers tell us that several key factors set Apple Force apart from the competition. From our free diagnostic policy to our 90-day warranty, every part of our service is built to give you confidence in the work.
Our customers appreciate same-day turnaround for the majority of repairs, saving them from the days-long waits common at other providers. They value our transparent pricing, which removes hidden fees. And they trust our team to deliver results that match or beat what they would get at a higher-priced authorised service centre.
Visit our Dubai or Abu Dhabi service centre today, or reach out online. Discover why thousands of UAE customers trust Apple Force with their most important devices.
4.9 / 5
2,150 Google reviews
Up to 6-month warranty
Genuine parts and labour
Same-day service
Most repairs, open 7 days
2 UAE centres
Dubai and Abu Dhabi